Boots invested in Retec's Guided Selling Solutions to revolutionise the Advantage Card loyalty system, of which there are over 10 million card holders in the UK. The now familiar Advantage Card kiosk which helps Boots to communicate directly with Card holders to create a truly personal shopping experience.

The Challenge

• Generate incremental revenues from the kiosk channel
• Enabling targeted offers and clubs
• Increase sales of promoted products
• Making the Advantage Card a truly personal shop

The Solution

• New tailored Advantage Card Kiosks - rolled out across Boots stores
• Personalised solution - accumulate points based on what you spend & redeem against future purchases