Looking to diversify their in-store offer and provide a more compelling and engaging customer experience, Debenhams joined forces with Retec Interface to deliver an Electrical Comparison solution for their flagship Westfield store in London.

The Challenge

• Increasing sales across the electrical category in-store
• Engaging and empowering shoppers with information to make a buying decision
• Removing the “fear” from making a purchasing decision
• Creating personalized offers that match the needs of the shopper