GIVe, the womenswear fashion label being launched by retail entrepreneur George Davies, has selected K3, the UK's largest provider of Microsoft Dynamics, to implement a single, fully integrated multi-channel solution that will support the web site, retail stores and concession partners, and call centres.

George Davies, founder of Next, George at Asda and Per Una at Marks & Spencer, has launched a new brand and retail store, GIVe, a womenswear fashion label. Retec Interface were asked to work in conjunction with the technology partners to create a unique interactive environment within the stores, displaying their media rich multi channel solution allowing shoppers to personalize their shopping needs.