As retail environments become busier with more products to choose from, brands have to fight harder to grab shoppers' attention. Cosmetics giant L'Oreal knew they had to secure the loyalty of existing shoppers and to excite and engage new ones, particularly when launching new products. We created an entire suite of dynamic solutions - from interactive product launch installations to the exclusive Virtual Consultant.

The Challenge

• Challenging for shopper attention in a multi-branded store environment
• Increasing sales of selected product lines
• Communicating on a broadcast / narrowcast / interactive level
• Staffing a store aisle with knowledgeable staff at all times
• Gaining shopper feedback