Recognising the potential for increased sales within their entertainment departments, Tesco, the global retailer is yet another organisation to benefit from our Entertainment Xtra Solution. The project has been so successful for Tesco it has enabled Retec to explore other Guided Selling areas within Tesco.
The Challenge
- Realise the potential for increased sales in the entertainment department
- Limited promotional incentives
- Low margins putting pressure on category teams
- Create a destination store for entertainment that inspires shoppers
