WHSmith asked us to make their stores more exciting and engaging to allow them to compete with the growth of on-line book and entertainment retailers. Retec's Guided Selling Solutions have, and continue to deliver increased sales and improved shopper loyalty for WHSmith and many other high street names.

The Challenge

• Increase sales in the book department
• Add entertainment and theatre to an otherwise static department
• Allow greater promotional presence
• Create a more engaging shopper experience