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We are members of POPAI

POPAI is a non-profit trade association, responsible for establishing and maintaining industry standards. POPAI has taken the lead in not only standardising the terminology we use, but is also working hard to establish new industry standards for measurement, technology and education. In doing so they are raising the standards of quality throughout the industry and improving the consumer's experience in the marketplace.

We joined POPAI in 2007 to become part of a global network and raise the awareness of our brand and the company's credibility. As well as that, we have been able to take advantage of regular networking events and participate in the industry's key trade events.

As a result, we have established a greater number of contacts and partnerships with retailers and brands alike, at the same time as raising the general level of POP awareness across the globe. Access to key documents and research papers has also enabled us to improve key areas of the business and help identify niche areas within the marketplace. For more information visit www.popai.com

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